MARTHAIgnacio
Generalist — copywriting, digital marketing, account management, operations and executive support.
MARTHA Ignacio
Generalist — copywriting, digital marketing, account management, operations and executive support.
JUL 2020 - MAY 2021
Auditor & Building Manager
Led a comprehensive internal audit, evaluating operational efficiency and compliance across all departments.
Designed and implemented robust internal management systems utilizing Google Sheets, Microsoft Excel, Airtable, and Amazon Honeycode, significantly enhancing data organization and accessibility.
Analyzed and optimized internal workflows and processes, resulting in streamlined operations and increased productivity.
Managed end-to-end payroll processing and administered employee benefits programs, ensuring accuracy and timely disbursement.
Oversaw building infrastructure management, including coordinating maintenance activities, resolving tenant issues, and maintaining high occupancy rates.
Directed rent collection efforts, achieving consistent on-time payments and minimizing delinquencies.
Supervised staff and orchestrated daily operations, fostering a productive work environment and promoting team cohesion.
Developed and enforced standard operating procedures (SOPs) for various operational aspects, improving consistency and quality of service delivery.
Served as the primary liaison between property ownership, tenants, and service providers, effectively managing expectations and relationships.
Prepared regular financial and operational reports for senior management, providing insights for strategic decision-making.
I Park Inc.
SEP 2020 - APR 2021
Account Manager
Served as the primary client liaison, adeptly managing relationships and promptly addressing diverse needs and requests.
Collaborated closely with Project Managers and the Operations team to ensure timely project delivery and consistent quality standards across all outputs.
Managed the monthly invoicing process for a varied client portfolio, including retainer, recurring, and project-based accounts, contributing to steady cash flow.
Rapidly acquired proficiency in new software platforms such as Pipedrive (CRM), Proposify (proposal automation), Jira (project management), and Confluence (team collaboration), enhancing overall operational efficiency.
Conducted cross-departmental workflow analysis, identifying bottlenecks and implementing process improvements to streamline internal operations.
Supported the Operations Manager in generating project profitability reports, compiling monthly billable hours, and developing data-driven insights for strategic decision-making.
Contributed to the creation and refinement of systems, databases, and standard operating procedures (SOPs), strengthening the company's internal infrastructure.
Proactively identified opportunities for operational enhancements, presenting well-researched recommendations to leadership.
Facilitated interdepartmental communication, ensuring alignment on project objectives and timelines.
Participated in client onboarding and offboarding processes, maintaining high levels of satisfaction throughout the engagement lifecycle.
Project Assistant
JUN 2021 - SEP 2021
Executive Assistant
Managed the executives’ daily calendar and email, prioritizing commitments and ensuring timely responses to critical communications.
Supported the optimization of internal operational systems and workflows, identifying inefficiencies and implementing improvements.
Coordinated high-level appointments with stakeholders, clients, and partners, facilitating productive meetings.
Performed bookkeeping duties using Dext and Xero, maintaining accurate financial records and assisting with expense management.
Assisted in lead generation and sales pipeline management using Pipedrive CRM, contributing to revenue growth initiatives.
Spearheaded the development and documentation of standard operating procedures (SOPs), enhancing organizational knowledge and consistency.
Conducted in-depth research to support executive decision-making and strategic planning.
Established and maintained a comprehensive digital filing system, ensuring easy retrieval of critical documents.
Drafted, edited, and finalized various business documents, including agreements, reports, and presentations.
Facilitated effective team communication, monitored project progress, and assisted in resolving interdepartmental issues.
JAN 2022 - JUN 2022
Consultant and Project Manager
Collaborated closely with the CEO to develop and implement strategic initiatives, enhancing operational efficiency and driving sales growth in the social media marketing sector.
Led and mentored a diverse, cross-functional team including interns, marketing specialists, social media managers, content creators, engineers, and external vendors.
Managed key client accounts, serving as the primary point of contact and ensuring high levels of satisfaction through responsive communication and strategic guidance.
Oversaw quality assurance processes for all deliverables, maintaining rigorous standards and consistently meeting deadlines in a fast-paced, creative environment.
Devised innovative solutions for ad hoc challenges, demonstrating agility and creative problem-solving skills.
Pioneered new strategies for social media campaigns, maximizing resource utilization to deliver high-impact, engaging content for clients across various platforms.
Orchestrated successful creative production projects, translating client visions into compelling digital assets and experiences.
Conducted regular performance analytics and prepared comprehensive reports, providing data-driven insights to inform future campaign strategies.
Facilitated workshops and training sessions to enhance team capabilities and keep abreast of emerging trends in social media and digital marketing.
The GVOM Pty Ltd
JUL 2023 - SEP 2023
AUG 2022 - JUL 2023
Consultant
Chief of Staff
Retained as a consultant during transitionary period to supervise and guide my successor during this time, as well as cooperation in execution of some special tasks and projects for the company’s internal operations.
Provided high-level administrative support to the founder and CEO, managing complex schedules, international travel arrangements, and prioritizing critical communications to ensure optimal use of executive's time.
Served as a key liaison between the CEO and internal departments, facilitating clear communication and timely execution of strategic initiatives.
Collaborated closely with the CFO on financial planning, budgeting, and resource allocation, contributing to the company's fiscal health and growth.
Spearheaded the implementation and continuous improvement of internal processes, workflows, and systems, enhancing operational efficiency across the organization.
Managed a diverse portfolio of responsibilities including sales lead qualification, customer relationship management, and coordinating cross-functional projects.
Acted as a trusted advisor to the CEO, offering insights on organizational dynamics and helping to address sensitive issues proactively.
Prepared and reviewed critical documents such as board meeting materials, investor presentations, and strategic plans.
Provided support to HR & Culture team during company-wide events, off-sites, and team-building activities to foster a cohesive company culture.
Served as the primary point of contact for high-profile clients, investors, and partners, maintaining professional relationships and managing expectations effectively.
DEC 2019 - NOV 2020
Executive Assistant & Automation Specialist
Conducted high-level communications on behalf of the CEO and COO, effectively representing executive interests in calls and inquiries.
Managed complex executive calendars, coordinating and scheduling strategic appointments and meetings with internal and external stakeholders.
Performed thorough research and meticulous data entry, providing accurate and timely information to support executive decision-making.
Leveraged no-code development platforms such as Glide to create functional applications, improving internal processes and user experiences.
Designed and implemented automated workflows using Zapier, significantly reducing manual tasks and enhancing operational efficiency.
Utilized Miro to visualize and map out complex workflows and scenarios, facilitating clearer understanding and more effective project planning.
Demonstrated advanced proficiency in spreadsheet management, employing sophisticated formulas and data analysis techniques to derive actionable insights.
Assisted the COO in project oversight, monitoring progress, identifying potential risks, and contributing to strategic problem-solving.
Developed comprehensive visual guides for instructional videos and step-by-step tutorials, improving knowledge transfer and user adoption of new tools and processes.
Continuously evaluated and proposed productivity tools to streamline operations and boost team performance.
JUN 2019 - NOV 2020
Executive Assistant
Provided comprehensive administrative support to the CEO, COO, and broader team, enhancing executive productivity and organizational efficiency.
Managed complex executive calendars, coordinated high-level meetings, and prioritized email communications, ensuring optimal time management for leadership.
Oversaw critical paperwork processes and maintained meticulous records, contributing to the company's operational integrity.
Administered company invoicing through Xero and served as the primary liaison with external accounting professionals, supporting accurate financial management.
Orchestrated domestic and international travel arrangements for executives, including itinerary planning, transportation, and accommodation bookings.
Supported business development initiatives by researching potential leads, updating contact information in HubSpot CRM, and assisting with initial outreach strategies.
Conducted targeted research on industry trends, competitors, and market opportunities, providing valuable insights for strategic decision-making.
Collaborated with the marketing team on social media content planning, aligning messaging with company objectives and target audience preferences.
Streamlined internal processes and workflows, developing standard operating procedures (SOPs) and accompanying documentation to improve efficiency.
Managed bookkeeping duties, ensuring accurate recording of financial transactions and assisting with expense management.
Facilitated effective interdepartmental communication, helping to resolve issues and maintain a cohesive work environment.
NOV 2019 - FEB 2020
Marketing Manager
Led brand management for a diverse portfolio of four distinct dining establishments: Karagatan Restaurant, Seriously Good Bread Siargao, Wild Restaurant, and The Ronin Siargao.
Orchestrated community management across multiple social media platforms (Facebook, Instagram, TripAdvisor), cultivating strong online engagement and positive brand perception.
Conceptualized and designed compelling graphic assets for social media and digital marketing campaigns, maintaining consistent brand identity across all channels.
Collaborated with culinary teams to design visually appealing and marketable dining and beverage menus, enhancing the customer experience.
Conducted professional food and ambiance photography, creating a rich library of visual content for marketing materials and online presence.
Crafted engaging copy for social media posts, website content, and promotional materials, effectively communicating brand values and driving customer interest.
Supported daily restaurant operations, excelling in guest relations and public relations to ensure high levels of customer satisfaction.
Spearheaded business development initiatives, forging strategic partnerships with local establishments to create mutually beneficial promotional deals.
Ideated, planned, and executed weekly events for Karagatan and Wild Restaurant, significantly boosting foot traffic and revenue.
Developed and implemented targeted promotional campaigns for restaurant events, signature dishes, and menu items.
Devised and executed B2B marketing strategies for Seriously Good Bread Siargao, successfully expanding the wholesale client base.
Contributed to the foundational branding strategy for The Ronin Siargao, positioning it effectively in the local market.
Served as a key liaison between the culinary and operational leadership, providing high-level support to the Head Chef/General Manager and Director of Operations.
Formulated and implemented comprehensive marketing and social media strategies aligned with each brand's unique positioning and target audience.
Leveraged data-driven insights to optimize marketing efforts, consistently monitoring performance metrics and adapting strategies accordingly.
Introduced project management tools and operational dashboards, streamlining workflows and enhancing cross-functional efficiency.
Siargao Nice Guys Inc.
AUG 2019 - OCT 2019
AUG 2017 - OCT 2019
Head of Operations
Editor-in-Chief
Developed and executed comprehensive strategies for day-to-day operational management, ensuring seamless workflow and optimal resource allocation.
Oversaw the end-to-end production lifecycle for diverse deliverables including content creation, graphic design, and copywriting, maintaining high-quality standards and meeting client expectations.
Served as the primary point of contact for key clients, facilitating clear communication throughout project planning and execution phases.
Spearheaded digital and social media marketing initiatives, leveraging industry best practices to drive client brand visibility and engagement.
Designed and implemented robust internal systems and processes, significantly enhancing workflow efficiency and team productivity.
Played an integral role in business development, from generating qualified leads to nurturing prospects and successfully closing new client accounts.
Contributed to talent acquisition efforts by sourcing, screening, and interviewing potential candidates, ensuring team growth aligned with company values and skill requirements.
Championed the cultivation of a progressive work culture centered on mindfulness, employee well-being, positivity, and mentorship.
Conducted regular performance analyses of marketing campaigns, providing data-driven insights to inform strategic decisions and optimize future initiatives.
Facilitated cross-functional collaboration, ensuring alignment between creative, technical, and account management teams throughout project lifecycles.
Developed and delivered comprehensive project proposals, clearly articulating value propositions and setting realistic expectations.
Managed project budgets and timelines effectively, maximizing profitability while maintaining client satisfaction.
Stayed abreast of emerging trends in digital marketing, continuously updating strategies to leverage new platforms and technologies.
Mentored junior team members, fostering their professional growth and contributing to high employee retention rates.
Resolved complex client issues with diplomacy, turning challenging situations into opportunities for strengthening relationships.
Authored SEO-optimized blog articles, driving organic traffic and enhancing user engagement.
Provided editorial oversight for contributor-submitted content, ensuring consistency in tone, style, and quality.
Sourced and recruited new contributors, diversifying content perspectives.
Managed the website's blog infrastructure, improving user navigation and content discoverability.
Collaborated on developing and executing a strategic content calendar and email newsletters.
Analyzed content performance metrics to refine editorial strategy.
Ensured adherence to brand guidelines across all published materials.
Implemented a streamlined editorial workflow from ideation to publication.
Conducted keyword research to identify high-potential content opportunities.
DEC 2018 - OCT 2019
Location Manager, La Union Province
Managed stock, sales, and inventory for the brand in the La Union area, ensuring optimal product availability.
Coordinated brand presence and activations at local events, including Single and Unattached 2019, Manila Surfers Association Cup 2019, and the 21st Siargao National Surfing Cup (PSCT 2019 - Cloud 9 Leg).
Supported internal teams with production design, content creation, copywriting, and strategic planning.
Liaised between regional operations and head office, facilitating efficient restocking, sales monitoring, and social media content generation.
Contributed to brand growth through local market insights and community engagement initiatives.
Content Writer
Crafted compelling and informative product descriptions for a diverse range of eCommerce clients, enhancing online merchandising and driving conversions.
Conducted product research to identify key features, benefits, and unique selling points, translating technical information into customer-friendly language.
Incorporated relevant SEO keywords into product copy, improving organic search visibility and rankings.
Developed concise and impactful Google Ads copy, optimizing ad performance within character limits.
Performed meticulous proofreading and editing on all deliverables, ensuring high-quality, error-free content.
Adhered to each client's brand voice and style guidelines, maintaining consistency across product listings.
Collaborated with marketing teams to align product messaging with overall campaign strategies.
DEC 2018 - APR 2019
Alpha Lion Holdings
Marketing and Communications Manager
Strategy & Execution:
Developed and implemented comprehensive marketing strategies across multiple channels, including social media, email, and partnership campaigns.
Created end-to-end marketing assets from conceptualization to execution, encompassing copywriting, content development, and design mockups.
Managed brand partnerships, oversaw project lifecycles, generated analytics reports, and optimized operational workflows.
Crafted persuasive proposals to secure stakeholder buy-in for new initiatives.
Design & Content Creation:
Designed diverse marketing collateral for social, B2B, and B2C communications using Sketch, Adobe Photoshop, and InDesign.
Produced UI/UX design mockups for web and mobile applications, collaborating closely with the development team on implementation.
Authored compelling copy for both internal and external communications, maintaining consistent brand voice.
Revitalized the company's Instagram presence, significantly increasing engagement and follower growth.
Data-Driven Optimization:
Conducted A/B testing across social media and email marketing initiatives to enhance brand messaging and user engagement.
Analyzed performance metrics to derive actionable insights, continuously refining marketing strategies based on data-driven decisions.
Content Marketing:
Conceptualized, launched, and managed the company blog from inception.
Served as primary content creator, developing a diverse range of articles to drive organic traffic and improve SEO.
Designed the blog's user interface and coordinated with the development team to ensure seamless integration with the main website.
JUN 2018 - DEC 2018
Head of Communications
Strategy & Execution:
Developed and implemented comprehensive marketing strategies across multiple channels, including social media, email, and partnership campaigns.
Created end-to-end marketing assets from conceptualization to execution, encompassing copywriting, content development, and design mockups.
Managed brand partnerships, oversaw project lifecycles, generated analytics reports, and optimized operational workflows.
Design & Content Creation:
Designed diverse marketing collateral for social, B2B, and B2C communications using Sketch, Adobe Photoshop, and InDesign.
Produced UI/UX design mockups for web and mobile applications, collaborating closely with the development team on implementation.
Revitalized the company's Instagram presence, significantly increasing engagement and follower growth.
Data-Driven Optimization:
Conducted A/B testing across social media and email marketing initiatives to enhance brand messaging and user engagement.
Analyzed performance metrics to derive actionable insights, continuously refining marketing strategies based on data-driven decisions.
Content Marketing:
Conceptualized, launched, and managed the company blog from inception.
Served as primary content creator, developing a diverse range of articles to drive organic traffic and improve SEO.
Business Development:
Identified and pursued strategic partnership opportunities, expanding the company's market reach and service offerings.
Crafted persuasive proposals and presentations to secure new business and stakeholder buy-in for initiatives.
Conducted market research to identify emerging trends and potential growth areas for the business.
Public Relations:
Developed and maintained relationships with key media contacts, resulting in positive coverage and increased brand visibility.
Managed crisis communication strategies, effectively mitigating potential reputational risks.
Coordinated the company's presence at industry events, maximizing networking opportunities and brand exposure.
External Communication:
Served as a brand ambassador, representing the company at conferences, webinars, and partner events.
Authored thought leadership articles and whitepapers, positioning the company as an industry authority.
Managed the corporate communications calendar, ensuring consistent and timely dissemination of company news and updates.
Aligned all external messaging with the company's core values and strategic objectives, maintaining a cohesive brand identity across all touchpoints.
JUL 2017 - JAN 2018
Copywriter
Crafted compelling brand narratives and website content for new clients, effectively communicating their unique value propositions and market positioning.
Supported rebranding initiatives by developing refreshed messaging that aligned with clients' evolved business objectives and target audiences.
Constructed comprehensive brand profiles from inception, laying strong foundations for client identity and voice.
Collaborated cross-functionally to define core brand elements, including brand stories, values, and personality traits.
Developed polished presentations and brand guidelines, equipping clients with tools to maintain consistent communication across all channels.
Composed engaging social media copy, tailoring messaging to platform-specific audiences while maintaining brand consistency.
Provided on-site support at client events, ensuring brand activation and real-time content creation.
Authored articles for diverse clients, including high-profile brands such as Red Bull PH, demonstrating versatility in adapting to varying brand voices and industry contexts.
Translated complex brand strategies into clear, actionable copy that resonated with intended demographics.
Conducted tone-of-voice workshops to help clients internalize and consistently apply their brand's linguistic style.
APR 2017 - OCT 2017
Next Theory
Copy Editor & Team Lead
Led a high-performing team of 6-10 writers, managing daily output of 36-60 articles across diverse topics.
Cultivated top-tier writing talent, with the majority of the website's leading contributors operating under direct supervision.
Designed and conducted comprehensive monthly training sessions, continuously elevating the team's writing proficiency and industry knowledge.
Ensured rigorous implementation of SEO best practices and strategic keyword integration in all news articles.
Performed daily trend analysis and keyword research to inform content strategy and maximize article visibility.
Collaborated closely with the Managing Editor and peer Copyeditors to optimize topic distribution and maintain consistent editorial standards across teams.
Content Domains:
Entertainment: Television, film, celebrity news, and music industry developments.
Health & Wellness: Nutrition, fitness regimens, beauty trends, cosmetics, and skincare innovations.
Technology & Gaming: Industry news, app reviews, multi-platform gaming coverage, consumer electronics, and console developments.
General Interest: Current events, culinary trends, and real estate market insights.
Key Achievements:
Consistently met aggressive daily content quotas while maintaining high editorial standards.
Significantly contributed to website traffic growth through strategic content planning and SEO optimization.
Fostered a culture of continuous learning, resulting in improved writer retention and content quality.
Produced timely, well-researched articles for high-traffic online news platforms, covering a diverse range of topics.
Implemented SEO best practices and strategic keyword usage to enhance article visibility and drive organic traffic.
Conducted daily trend analysis to identify emerging stories and high-interest keywords across various sectors.
Areas of Coverage:
Entertainment: Reported on television shows, film releases, celebrity news, and music industry developments.
Health & Wellness: Authored pieces on health tips, nutrition, fitness trends, beauty innovations, and skincare advancements.
Technology & Gaming: Covered tech industry news, app launches, multi-platform gaming releases, and hardware reviews.
General Interest: Delivered stories on current events, culinary trends, and real estate market insights.
Key Contributions:
Consistently met tight deadlines while maintaining high standards of journalistic integrity.
Developed a strong online presence under multiple bylines, building reader engagement.
Adapted writing style to suit the tone and audience of different publications.
FEB 2016 - MAR 2017
News Writer
FEB 2016 - JAN 2017
IQadnet LLC
Marketing and Business Development Executive
Business Development:
Spearheaded lead generation initiatives, identifying and qualifying prospective clients aligned with company offerings.
Crafted and delivered compelling pitches to decision-makers, effectively communicating value propositions.
Successfully converted prospects into clients, consistently meeting or exceeding sales targets.
Managed client accounts post-acquisition, ensuring high satisfaction levels and exploring upsell opportunities.
Marketing:
Identified and vetted strategic brand partnership opportunities to enhance market positioning.
Contributed to the development and execution of brand awareness campaigns, increasing the company's national footprint.
Analyzed market trends and competitor activities to inform marketing strategies.
Collaborated with cross-functional teams to align business development efforts with marketing initiatives.
SEP 2016 - NOV 2016
Account Associate
Led account management for Samsung Philippines, orchestrating high-profile product launches and comprehensive PR campaigns:
Served as Project Head for the launches of Galaxy Note7, Gear IconX, and Gear2, while supporting additional mobile phone and tablet releases.
Acted as the primary liaison between the client and external partners, negotiating with talents, event organizers, and suppliers to ensure seamless execution of initiatives.
Identified and secured influential personalities as brand ambassadors, aligning their profiles with Samsung's brand values and target demographics.
Managed all facets of media relations, including product review rotations and strategic PR campaign rollouts.
Conceptualized, planned, and executed all communication strategies, ensuring consistent messaging across various channels.
Authored compelling press releases and curated comprehensive media kits to support launch activities.
Planned and coordinated monthly events, driving brand visibility and engagement.
Delivered daily progress reports to the client, maintaining transparency and facilitating quick decision-making.
Synchronized efforts across multiple agency partners (advertising, ATL, TV & Billboards, PR) to create integrated marketing campaigns.
Monitored media coverage, product reviews, and brand mentions, providing real-time insights to the client.
Quantified campaign success through PR value calculations and managed budgets effectively.
Key Achievements:
Successfully launched three major products within a three-month timeframe, garnering significant media attention and positive reviews.
Cultivated strong relationships with key media personalities, resulting in increased favorable coverage for Samsung.
Consistently met tight deadlines in a fast-paced environment while maintaining high-quality deliverables.
JUN 2016 - AUG 2016
News Writer
Produced timely, engaging articles for two distinct online publications, covering a diverse range of lifestyle and entertainment topics for two publications: MStars News and Food World News.
Developed content strategies to capture reader interest and drive site traffic across multiple verticals.
Content Areas:
Culinary: Reported on food trends, restaurant openings, and innovative recipes.
Food & Beverage Industry: Covered market developments, product launches, and corporate news.
Entertainment: Delivered stories on music releases, film premieres, celebrity news, and television programming.
Fashion & Beauty: Wrote about runway trends, cosmetic innovations, and style influencers.
Pop Culture: Analyzed and reported on current events and viral phenomena.
Key Responsibilities:
Adhered to tight deadlines while maintaining high standards of accuracy and engaging writing.
Optimized articles for search engines, integrating targeted keywords to improve visibility.
Sourced and verified information from multiple channels to ensure credible reporting.
Adapted writing style to suit the unique voice and audience of each publication.
APR 2015 - JAN 2016
Music Times LLC
Legal Content Writer
Researched and authored comprehensive, long-form articles (1,500+ words) on diverse legal topics, specializing in various types of lawsuits.
Developed in-depth content covering both basic civil litigation and complex medical malpractice cases, demonstrating a broad understanding of legal concepts and the ability to communicate them effectively to a lay audience.
Crafted informative articles that included clear definitions of legal terms, relevant case studies, and curated resources to guide potential clients.
Exhibited strong research skills by gathering information from authoritative legal sources, ensuring accuracy and credibility in all content.
Synthesized complex medical and legal information into accessible, jargon-free language, catering to the needs of individuals seeking litigation funding.
Structured articles to optimize online visibility, incorporating SEO best practices while maintaining high-quality, informative content.
Contributed to the company's content marketing strategy by producing articles that educated potential clients on their legal options and the litigation funding process.
Adhered to strict deadlines and editorial guidelines while consistently delivering well-researched, original content.
Key Achievements:
Increased organic traffic to the company website by X% through strategically optimized content.
Received commendation for accurately simplifying intricate medical lawsuits, making them comprehensible to a general audience.
Developed a comprehensive content library covering a wide range of lawsuit types, serving as a valuable resource for both clients and internal teams.
SEP 2015 - OCT 2015
© Copyright 2023. All rights Reserved.
Made by Martha Ignacio on Framer.
JAN 2022 - JUN 2022
Consultant and
Project Manager
Collaborated closely with the CEO to develop and implement strategic initiatives, enhancing operational efficiency and driving sales growth in the social media marketing sector.
Led and mentored a diverse, cross-functional team including interns, marketing specialists, social media managers, content creators, engineers, and external vendors.
Managed key client accounts, serving as the primary point of contact and ensuring high levels of satisfaction through responsive communication and strategic guidance.
Oversaw quality assurance processes for all deliverables, maintaining rigorous standards and consistently meeting deadlines in a fast-paced, creative environment.
Devised innovative solutions for ad hoc challenges, demonstrating agility and creative problem-solving skills.
Pioneered new strategies for social media campaigns, maximizing resource utilization to deliver high-impact, engaging content for clients across various platforms.
Orchestrated successful creative production projects, translating client visions into compelling digital assets and experiences.
Conducted regular performance analytics and prepared comprehensive reports, providing data-driven insights to inform future campaign strategies.
Facilitated workshops and training sessions to enhance team capabilities and keep abreast of emerging trends in social media and digital marketing.
The GVOM Pty Ltd
JAN 2022 - JUN 2022
Executive Assistant
Managed the executives’ daily calendar and email, prioritizing commitments and ensuring timely responses to critical communications.
Supported the optimization of internal operational systems and workflows, identifying inefficiencies and implementing improvements.
Coordinated high-level appointments with stakeholders, clients, and partners, facilitating productive meetings.
Performed bookkeeping duties using Dext and Xero, maintaining accurate financial records and assisting with expense management.
Assisted in lead generation and sales pipeline management using Pipedrive CRM, contributing to revenue growth initiatives.
Spearheaded the development and documentation of standard operating procedures (SOPs), enhancing organizational knowledge and consistency.
Conducted in-depth research to support executive decision-making and strategic planning.
Established and maintained a comprehensive digital filing system, ensuring easy retrieval of critical documents.
Drafted, edited, and finalized various business documents, including agreements, reports, and presentations.
Facilitated effective team communication, monitored project progress, and assisted in resolving interdepartmental issues.
JUN 2021 - SEP 2021
Auditor and
Building Manager
Led a comprehensive internal audit, evaluating operational efficiency and compliance across all departments.
Designed and implemented robust internal management systems utilizing Google Sheets, Microsoft Excel, Airtable, and Amazon Honeycode, significantly enhancing data organization and accessibility.
Analyzed and optimized internal workflows and processes, resulting in streamlined operations and increased productivity.
Managed end-to-end payroll processing and administered employee benefits programs, ensuring accuracy and timely disbursement.
Oversaw building infrastructure management, including coordinating maintenance activities, resolving tenant issues, and maintaining high occupancy rates.
Directed rent collection efforts, achieving consistent on-time payments and minimizing delinquencies.
Supervised staff and orchestrated daily operations, fostering a productive work environment and promoting team cohesion.
Developed and enforced standard operating procedures (SOPs) for various operational aspects, improving consistency and quality of service delivery.
Served as the primary liaison between property ownership, tenants, and service providers, effectively managing expectations and relationships.
Prepared regular financial and operational reports for senior management, providing insights for strategic decision-making.
I Park Inc.
JUL 2020 - MAY 2021
Account Manager
Served as the primary client liaison, adeptly managing relationships and promptly addressing diverse needs and requests.
Collaborated closely with Project Managers and the Operations team to ensure timely project delivery and consistent quality standards across all outputs.
Managed the monthly invoicing process for a varied client portfolio, including retainer, recurring, and project-based accounts, contributing to steady cash flow.
Rapidly acquired proficiency in new software platforms such as Pipedrive (CRM), Proposify (proposal automation), Jira (project management), and Confluence (team collaboration), enhancing overall operational efficiency.
Conducted cross-departmental workflow analysis, identifying bottlenecks and implementing process improvements to streamline internal operations.
Supported the Operations Manager in generating project profitability reports, compiling monthly billable hours, and developing data-driven insights for strategic decision-making.
Contributed to the creation and refinement of systems, databases, and standard operating procedures (SOPs), strengthening the company's internal infrastructure.
Proactively identified opportunities for operational enhancements, presenting well-researched recommendations to leadership.
Facilitated interdepartmental communication, ensuring alignment on project objectives and timelines.
Participated in client onboarding and offboarding processes, maintaining high levels of satisfaction throughout the engagement lifecycle.
Project Assistant
SEP 2020 - APR 2021
Executive Assistant &
Automation Specialist
Conducted high-level communications on behalf of the CEO and COO, effectively representing executive interests in calls and inquiries.
Managed complex executive calendars, coordinating and scheduling strategic appointments and meetings with internal and external stakeholders.
Performed thorough research and meticulous data entry, providing accurate and timely information to support executive decision-making.
Leveraged no-code development platforms such as Glide to create functional applications, improving internal processes and user experiences.
Designed and implemented automated workflows using Zapier, significantly reducing manual tasks and enhancing operational efficiency.
Utilized Miro to visualize and map out complex workflows and scenarios, facilitating clearer understanding and more effective project planning.
Demonstrated advanced proficiency in spreadsheet management, employing sophisticated formulas and data analysis techniques to derive actionable insights.
Assisted the COO in project oversight, monitoring progress, identifying potential risks, and contributing to strategic problem-solving.
Developed comprehensive visual guides for instructional videos and step-by-step tutorials, improving knowledge transfer and user adoption of new tools and processes.
Continuously evaluated and proposed productivity tools to streamline operations and boost team performance.
DEC 2019 - NOV 2020
JUN 2019 - NOV 2020
Executive Assistant
Provided comprehensive administrative support to the CEO, COO, and broader team, enhancing executive productivity and organizational efficiency.
Managed complex executive calendars, coordinated high-level meetings, and prioritized email communications, ensuring optimal time management for leadership.
Oversaw critical paperwork processes and maintained meticulous records, contributing to the company's operational integrity.
Administered company invoicing through Xero and served as the primary liaison with external accounting professionals, supporting accurate financial management.
Orchestrated domestic and international travel arrangements for executives, including itinerary planning, transportation, and accommodation bookings.
Supported business development initiatives by researching potential leads, updating contact information in HubSpot CRM, and assisting with initial outreach strategies.
Conducted targeted research on industry trends, competitors, and market opportunities, providing valuable insights for strategic decision-making.
Collaborated with the marketing team on social media content planning, aligning messaging with company objectives and target audience preferences.
Streamlined internal processes and workflows, developing standard operating procedures (SOPs) and accompanying documentation to improve efficiency.
Managed bookkeeping duties, ensuring accurate recording of financial transactions and assisting with expense management.
Facilitated effective interdepartmental communication, helping to resolve issues and maintain a cohesive work environment.
JUN 2019 - NOV 2020
Marketing Manager
Led brand management for a diverse portfolio of four distinct dining establishments: Karagatan Restaurant, Seriously Good Bread Siargao, Wild Restaurant, and The Ronin Siargao.
Orchestrated community management across multiple social media platforms (Facebook, Instagram, TripAdvisor), cultivating strong online engagement and positive brand perception.
Conceptualized and designed compelling graphic assets for social media and digital marketing campaigns, maintaining consistent brand identity across all channels.
Collaborated with culinary teams to design visually appealing and marketable dining and beverage menus, enhancing the customer experience.
Conducted professional food and ambiance photography, creating a rich library of visual content for marketing materials and online presence.
Crafted engaging copy for social media posts, website content, and promotional materials, effectively communicating brand values and driving customer interest.
Supported daily restaurant operations, excelling in guest relations and public relations to ensure high levels of customer satisfaction.
Spearheaded business development initiatives, forging strategic partnerships with local establishments to create mutually beneficial promotional deals.
Ideated, planned, and executed weekly events for Karagatan and Wild Restaurant, significantly boosting foot traffic and revenue.
Developed and implemented targeted promotional campaigns for restaurant events, signature dishes, and menu items.
Devised and executed B2B marketing strategies for Seriously Good Bread Siargao, successfully expanding the wholesale client base.
Contributed to the foundational branding strategy for The Ronin Siargao, positioning it effectively in the local market.
Served as a key liaison between the culinary and operational leadership, providing high-level support to the Head Chef/General Manager and Director of Operations.
Formulated and implemented comprehensive marketing and social media strategies aligned with each brand's unique positioning and target audience.
Leveraged data-driven insights to optimize marketing efforts, consistently monitoring performance metrics and adapting strategies accordingly.
Introduced project management tools and operational dashboards, streamlining workflows and enhancing cross-functional efficiency.
Siargao Nice Guys Inc.
NOV 2019 - FEB 2020
Head of Operations
Developed and executed comprehensive strategies for day-to-day operational management, ensuring seamless workflow and optimal resource allocation.
Oversaw the end-to-end production lifecycle for diverse deliverables including content creation, graphic design, and copywriting, maintaining high-quality standards and meeting client expectations.
Served as the primary point of contact for key clients, facilitating clear communication throughout project planning and execution phases.
Spearheaded digital and social media marketing initiatives, leveraging industry best practices to drive client brand visibility and engagement.
Designed and implemented robust internal systems and processes, significantly enhancing workflow efficiency and team productivity.
Played an integral role in business development, from generating qualified leads to nurturing prospects and successfully closing new client accounts.
Contributed to talent acquisition efforts by sourcing, screening, and interviewing potential candidates, ensuring team growth aligned with company values and skill requirements.
Championed the cultivation of a progressive work culture centered on mindfulness, employee well-being, positivity, and mentorship.
Conducted regular performance analyses of marketing campaigns, providing data-driven insights to inform strategic decisions and optimize future initiatives.
Facilitated cross-functional collaboration, ensuring alignment between creative, technical, and account management teams throughout project lifecycles.
Developed and delivered comprehensive project proposals, clearly articulating value propositions and setting realistic expectations.
Managed project budgets and timelines effectively, maximizing profitability while maintaining client satisfaction.
Stayed abreast of emerging trends in digital marketing, continuously updating strategies to leverage new platforms and technologies.
Mentored junior team members, fostering their professional growth and contributing to high employee retention rates.
Resolved complex client issues with diplomacy, turning challenging situations into opportunities for strengthening relationships.
AUG 2019 - OCT 2019
Editor-in-Chief
Authored SEO-optimized blog articles, driving organic traffic and enhancing user engagement.
Provided editorial oversight for contributor-submitted content, ensuring consistency in tone, style, and quality.
Sourced and recruited new contributors, diversifying content perspectives.
Managed the website's blog infrastructure, improving user navigation and content discoverability.
Collaborated on developing and executing a strategic content calendar and email newsletters.
Analyzed content performance metrics to refine editorial strategy.
Ensured adherence to brand guidelines across all published materials.
Implemented a streamlined editorial workflow from ideation to publication.
Conducted keyword research to identify high-potential content opportunities.
AUG 2017 - OCT 2019
Location Manager,
La Union Province
Managed stock, sales, and inventory for the brand in the La Union area, ensuring optimal product availability.
Coordinated brand presence and activations at local events, including Single and Unattached 2019, Manila Surfers Association Cup 2019, and the 21st Siargao National Surfing Cup (PSCT 2019 - Cloud 9 Leg).
Supported internal teams with production design, content creation, copywriting, and strategic planning.
Liaised between regional operations and head office, facilitating efficient restocking, sales monitoring, and social media content generation.
Contributed to brand growth through local market insights and community engagement initiatives.
DEC 2018 - OCT 2019
Content Writer
Crafted compelling and informative product descriptions for a diverse range of eCommerce clients, enhancing online merchandising and driving conversions.
Conducted product research to identify key features, benefits, and unique selling points, translating technical information into customer-friendly language.
Incorporated relevant SEO keywords into product copy, improving organic search visibility and rankings.
Developed concise and impactful Google Ads copy, optimizing ad performance within character limits.
Performed meticulous proofreading and editing on all deliverables, ensuring high-quality, error-free content.
Adhered to each client's brand voice and style guidelines, maintaining consistency across product listings.
Collaborated with marketing teams to align product messaging with overall campaign strategies.
Alpha Lion Holdings
DEC 2018 - APR 2019
Marketing and
Communications Manager
Strategy & Execution:
Developed and implemented comprehensive marketing strategies across multiple channels, including social media, email, and partnership campaigns.
Created end-to-end marketing assets from conceptualization to execution, encompassing copywriting, content development, and design mockups.
Managed brand partnerships, oversaw project lifecycles, generated analytics reports, and optimized operational workflows.
Crafted persuasive proposals to secure stakeholder buy-in for new initiatives.
Design & Content Creation:
Designed diverse marketing collateral for social, B2B, and B2C communications using Sketch, Adobe Photoshop, and InDesign.
Produced UI/UX design mockups for web and mobile applications, collaborating closely with the development team on implementation.
Authored compelling copy for both internal and external communications, maintaining consistent brand voice.
Revitalized the company's Instagram presence, significantly increasing engagement and follower growth.
Data-Driven Optimization:
Conducted A/B testing across social media and email marketing initiatives to enhance brand messaging and user engagement.
Analyzed performance metrics to derive actionable insights, continuously refining marketing strategies based on data-driven decisions.
Content Marketing:
Conceptualized, launched, and managed the company blog from inception.
Served as primary content creator, developing a diverse range of articles to drive organic traffic and improve SEO.
Designed the blog's user interface and coordinated with the development team to ensure seamless integration with the main website.
JUN 2018 - DEC 2018
Head of
Communications
Strategy & Execution:
Developed and implemented comprehensive marketing strategies across multiple channels, including social media, email, and partnership campaigns.
Created end-to-end marketing assets from conceptualization to execution, encompassing copywriting, content development, and design mockups.
Managed brand partnerships, oversaw project lifecycles, generated analytics reports, and optimized operational workflows.
Design & Content Creation:
Designed diverse marketing collateral for social, B2B, and B2C communications using Sketch, Adobe Photoshop, and InDesign.
Produced UI/UX design mockups for web and mobile applications, collaborating closely with the development team on implementation.
Revitalized the company's Instagram presence, significantly increasing engagement and follower growth.
Data-Driven Optimization:
Conducted A/B testing across social media and email marketing initiatives to enhance brand messaging and user engagement.
Analyzed performance metrics to derive actionable insights, continuously refining marketing strategies based on data-driven decisions.
Content Marketing:
Conceptualized, launched, and managed the company blog from inception.
Served as primary content creator, developing a diverse range of articles to drive organic traffic and improve SEO.
Business Development:
Identified and pursued strategic partnership opportunities, expanding the company's market reach and service offerings.
Crafted persuasive proposals and presentations to secure new business and stakeholder buy-in for initiatives.
Conducted market research to identify emerging trends and potential growth areas for the business.
Public Relations:
Developed and maintained relationships with key media contacts, resulting in positive coverage and increased brand visibility.
Managed crisis communication strategies, effectively mitigating potential reputational risks.
Coordinated the company's presence at industry events, maximizing networking opportunities and brand exposure.
External Communication:
Served as a brand ambassador, representing the company at conferences, webinars, and partner events.
Authored thought leadership articles and whitepapers, positioning the company as an industry authority.
Managed the corporate communications calendar, ensuring consistent and timely dissemination of company news and updates.
Aligned all external messaging with the company's core values and strategic objectives, maintaining a cohesive brand identity across all touchpoints.
JUL 2017 - JAN 2018
Copywriter
Crafted compelling brand narratives and website content for new clients, effectively communicating their unique value propositions and market positioning.
Supported rebranding initiatives by developing refreshed messaging that aligned with clients' evolved business objectives and target audiences.
Constructed comprehensive brand profiles from inception, laying strong foundations for client identity and voice.
Collaborated cross-functionally to define core brand elements, including brand stories, values, and personality traits.
Developed polished presentations and brand guidelines, equipping clients with tools to maintain consistent communication across all channels.
Composed engaging social media copy, tailoring messaging to platform-specific audiences while maintaining brand consistency.
Provided on-site support at client events, ensuring brand activation and real-time content creation.
Authored articles for diverse clients, including high-profile brands such as Red Bull PH, demonstrating versatility in adapting to varying brand voices and industry contexts.
Translated complex brand strategies into clear, actionable copy that resonated with intended demographics.
Conducted tone-of-voice workshops to help clients internalize and consistently apply their brand's linguistic style.
Next Theory
APR 2017 - OCT 2017
Copy Editor &
Team Lead
Led a high-performing team of 6-10 writers, managing daily output of 36-60 articles across diverse topics.
Cultivated top-tier writing talent, with the majority of the website's leading contributors operating under direct supervision.
Designed and conducted comprehensive monthly training sessions, continuously elevating the team's writing proficiency and industry knowledge.
Ensured rigorous implementation of SEO best practices and strategic keyword integration in all news articles.
Performed daily trend analysis and keyword research to inform content strategy and maximize article visibility.
Collaborated closely with the Managing Editor and peer Copyeditors to optimize topic distribution and maintain consistent editorial standards across teams.
Content Domains:
Entertainment: Television, film, celebrity news, and music industry developments.
Health & Wellness: Nutrition, fitness regimens, beauty trends, cosmetics, and skincare innovations.
Technology & Gaming: Industry news, app reviews, multi-platform gaming coverage, consumer electronics, and console developments.
General Interest: Current events, culinary trends, and real estate market insights.
Key Achievements:
Consistently met aggressive daily content quotas while maintaining high editorial standards.
Significantly contributed to website traffic growth through strategic content planning and SEO optimization.
Fostered a culture of continuous learning, resulting in improved writer retention and content quality.
IQadnet LLC
FEB 2016 - MAR 2017
FEB 2016 - JAN 2017
Produced timely, well-researched articles for high-traffic online news platforms, covering a diverse range of topics.
Implemented SEO best practices and strategic keyword usage to enhance article visibility and drive organic traffic.
Conducted daily trend analysis to identify emerging stories and high-interest keywords across various sectors.
Areas of Coverage:
Entertainment: Reported on television shows, film releases, celebrity news, and music industry developments.
Health & Wellness: Authored pieces on health tips, nutrition, fitness trends, beauty innovations, and skincare advancements.
Technology & Gaming: Covered tech industry news, app launches, multi-platform gaming releases, and hardware reviews.
General Interest: Delivered stories on current events, culinary trends, and real estate market insights.
Key Contributions:
Consistently met tight deadlines while maintaining high standards of journalistic integrity.
Developed a strong online presence under multiple bylines, building reader engagement.
Adapted writing style to suit the tone and audience of different publications.
News Writer
Marketing and Business
Development Executive
SEP 2016 - NOV 2016
Business Development:
Spearheaded lead generation initiatives, identifying and qualifying prospective clients aligned with company offerings.
Crafted and delivered compelling pitches to decision-makers, effectively communicating value propositions.
Successfully converted prospects into clients, consistently meeting or exceeding sales targets.
Managed client accounts post-acquisition, ensuring high satisfaction levels and exploring upsell opportunities.
Marketing:
Identified and vetted strategic brand partnership opportunities to enhance market positioning.
Contributed to the development and execution of brand awareness campaigns, increasing the company's national footprint.
Analyzed market trends and competitor activities to inform marketing strategies.
Collaborated with cross-functional teams to align business development efforts with marketing initiatives.
Account Associate
Led account management for Samsung Philippines, orchestrating high-profile product launches and comprehensive PR campaigns:
Served as Project Head for the launches of Galaxy Note7, Gear IconX, and Gear2, while supporting additional mobile phone and tablet releases.
Acted as the primary liaison between the client and external partners, negotiating with talents, event organizers, and suppliers to ensure seamless execution of initiatives.
Identified and secured influential personalities as brand ambassadors, aligning their profiles with Samsung's brand values and target demographics.
Managed all facets of media relations, including product review rotations and strategic PR campaign rollouts.
Conceptualized, planned, and executed all communication strategies, ensuring consistent messaging across various channels.
Authored compelling press releases and curated comprehensive media kits to support launch activities.
Planned and coordinated monthly events, driving brand visibility and engagement.
Delivered daily progress reports to the client, maintaining transparency and facilitating quick decision-making.
Synchronized efforts across multiple agency partners (advertising, ATL, TV & Billboards, PR) to create integrated marketing campaigns.
Monitored media coverage, product reviews, and brand mentions, providing real-time insights to the client.
Quantified campaign success through PR value calculations and managed budgets effectively.
Key Achievements:
Successfully launched three major products within a three-month timeframe, garnering significant media attention and positive reviews.
Cultivated strong relationships with key media personalities, resulting in increased favorable coverage for Samsung.
Consistently met tight deadlines in a fast-paced environment while maintaining high-quality deliverables.
JUN 2016 - AUG 2016
News Writer
Produced timely, engaging articles for two distinct online publications, covering a diverse range of lifestyle and entertainment topics for two publications: MStars News and Food World News.
Developed content strategies to capture reader interest and drive site traffic across multiple verticals.
Content Areas:
Culinary: Reported on food trends, restaurant openings, and innovative recipes.
Food & Beverage Industry: Covered market developments, product launches, and corporate news.
Entertainment: Delivered stories on music releases, film premieres, celebrity news, and television programming.
Fashion & Beauty: Wrote about runway trends, cosmetic innovations, and style influencers.
Pop Culture: Analyzed and reported on current events and viral phenomena.
Key Responsibilities:
Adhered to tight deadlines while maintaining high standards of accuracy and engaging writing.
Optimized articles for search engines, integrating targeted keywords to improve visibility.
Sourced and verified information from multiple channels to ensure credible reporting.
Adapted writing style to suit the unique voice and audience of each publication.
Music Times LLC
APR 2015 - JAN 2016
Legal Content Writer
Researched and authored comprehensive, long-form articles (1,500+ words) on diverse legal topics, specializing in various types of lawsuits.
Developed in-depth content covering both basic civil litigation and complex medical malpractice cases, demonstrating a broad understanding of legal concepts and the ability to communicate them effectively to a lay audience.
Crafted informative articles that included clear definitions of legal terms, relevant case studies, and curated resources to guide potential clients.
Exhibited strong research skills by gathering information from authoritative legal sources, ensuring accuracy and credibility in all content.
Synthesized complex medical and legal information into accessible, jargon-free language, catering to the needs of individuals seeking litigation funding.
Structured articles to optimize online visibility, incorporating SEO best practices while maintaining high-quality, informative content.
Contributed to the company's content marketing strategy by producing articles that educated potential clients on their legal options and the litigation funding process.
Adhered to strict deadlines and editorial guidelines while consistently delivering well-researched, original content.
Key Achievements:
Increased organic traffic to the company website by X% through strategically optimized content.
Received commendation for accurately simplifying intricate medical lawsuits, making them comprehensible to a general audience.
Developed a comprehensive content library covering a wide range of lawsuit types, serving as a valuable resource for both clients and internal teams.
SEP 2015 - OCT 2015
© Copyright 2023. All rights Reserved.
Made by Martha Ignacio on Framer.
© Copyright 2023. All rights Reserved.
Made by Martha Ignacio on Framer.
© Copyright 2023. All rights Reserved.
Made by Martha Ignacio on Framer.
Consultant
Retained as a consultant during transitionary period to supervise and guide my successor during this time, as well as cooperation in execution of some special tasks and projects for the company’s internal operations.
JUL 2023 - SEP 2023
Chief of Staff
AUG 2022 - JUL 2023
Provided high-level administrative support to the founder and CEO, managing complex schedules, international travel arrangements, and prioritizing critical communications to ensure optimal use of executive's time.
Served as a key liaison between the CEO and internal departments, facilitating clear communication and timely execution of strategic initiatives.
Collaborated closely with the CFO on financial planning, budgeting, and resource allocation, contributing to the company's fiscal health and growth.
Spearheaded the implementation and continuous improvement of internal processes, workflows, and systems, enhancing operational efficiency across the organization.
Managed a diverse portfolio of responsibilities including sales lead qualification, customer relationship management, and coordinating cross-functional projects.
Acted as a trusted advisor to the CEO, offering insights on organizational dynamics and helping to address sensitive issues proactively.
Prepared and reviewed critical documents such as board meeting materials, investor presentations, and strategic plans.
Provided support to HR & Culture team during company-wide events, off-sites, and team-building activities to foster a cohesive company culture.
Served as the primary point of contact for high-profile clients, investors, and partners, maintaining professional relationships and managing expectations effectively.